Thursday 22 February 2018
The Poetry of the Ordinary. Farah designs menswear firmly rooted in British style, creating classics for modern living.
18 Earlham Street, Seven Dials, London, WC2H 9LG
020 7836 7868
Farah OPENING TIMES
Monday - Wednesday: 11:00 - 19:00
Thursday - Friday: 11:00 - 20:00
Saturday: 10:00 - 19:00
Sunday: 12:00 - 18:00
With a philosophy firmly rooted in British menswear, Farah craft striped down classics for modern living - balancing aesthetics with function for design with true permanence. The brand celebrates ‘The Poetry of the Ordinary’ with their simple yet thoughtfully designed jumpers, polos, t-shirts and jeans.
From lightweight puffa coats to slim fit, tailored wool coats, Farah creates essentials for the modern man's wardrobe. Their 'basics' collection is a must for everyday staples, such as slim fit button shirts in muted colours, crew neck classic t-shirts with the iconic embroidered 'F' logo, and the legendary Drake Skinny Fit Jean in a choice of shades.